Welcome to a world of premium taste
When we created Private Selection, we were guided by this single, compelling principle that everything should be premium but the price. One taste, and we think you’ll agree. Whether it’s gourmet Deli meats, pasta made with 100% Italian durum wheat, or salad dressings that are full of zing and flavor, you’ll find the tastes interesting, distinctive, and very different from other national brands. The reason? Only the freshest and most selective ingredients go into Private Selection.
Something else you’ll discover about Private Selection is that it costs less than other national brands. How is that possible? Well, it’s easy when you decide to put the quality in the product and not in expensive promotions.
Take some Private Selection home today and try it for yourself. If for any reason you’re not completely satisfied, we’ll be happy to exchange it for your favorite brand or refund your money.
 Private Selection products tout
Good Housekeeping Seal
Five Private Selection products carry the coveted Good Housekeeping seal: sliced deli meats; ice cream; 64-ounce not from concentrate apple juice; imported pasta; and brownie bites. Since 1909, the Good Housekeeping seal has been a highly recognized statement of the magazine's renowned Consumers' Policy, which states that if a product bearing the seal proves to be defective within two years of purchase, Good Housekeeping will replace the product or refund the purchase price. We take great pride in our relationship with Good Housekeeping, and we work hard every day to bring the very best to you.
Reward your family with premium products
With Private Selection, you can now enjoy life’s little luxuries every single day of the week. Imagine how much better your pancakes and waffles will taste when you cover them with 100% Canadian Maple syrup. How your morning copy of tea becomes a little ceremony with Private Selection English Breakfast tea. And just wait till you try our Mint Chocolate Chip ice cream! It’s so good, so creamy, it will take you back to the lazy summer days of your childhood.
Only the very best can earn the name Private Selection
It begins by searching out only the most select ingredients and flavors. Next, every product is subjected to rigorous taste tests to ensure it compares favorably with the finest brands. Only when it is judged to be truly distinctive does it earn the Private Selection labels. Of course, the only taste test that really matters is yours. Enjoy!
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